Case Study 2: Reliance Ambulance Service Ltd
From Launch to Market Leader: Building a Private Ambulance Brand from the Ground Up
Client
Reliance Ambulance Service, Surrey, UK
Founded: December 2021
Website: www.relianceambulance.co.uk
The Challenge
A former client approached me with an ambitious new venture: launching a private ambulance company in Surrey. With only one ambulance, a small team of paramedics, and no online presence, the goal was to establish rapid visibility, build trust with healthcare institutions, and generate new contracts in a highly competitive industry.
My Solution
I delivered a complete digital foundation for the business, including:
Custom WordPress website design — clear, professional, fast, and mobile-first.
Comprehensive SEO strategy — both on-page and off-page, with local SEO targeting the Surrey and Southeast England areas.
Competitor intelligence — deep analysis of regional players helped identify SEO gaps and target high-value keywords.
Google Ads PPC campaign — to drive immediate traffic while organic rankings matured.
Structured Data Markup — enhancing listings in search with rich snippets and location data.
📈 The Results
Website launched in December 2021
From 1 ambulance to 14 ambulances within two and a half years
Now one of the key private ambulance providers in Surrey and Southeast England
Increased visibility has led to regular contracts and partnerships with healthcare providers and institutions
Takeaway
This project demonstrates how a strategic digital launch—paired with SEO, PPC, and competitor-driven insights—can accelerate growth in even the most competitive and regulated industries.