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Michael J. Stewart

Leading SEO Consultant in the UK


Email: michael@seowebsiteanalysis.co.uk
Mob: 07988 792337

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Case Study 2: Reliance Ambulance Service Ltd

From Launch to Market Leader: Building a Private Ambulance Brand from the Ground Up

Client Reliance Ambulance Service, Surrey, UK Founded: December 2021 Website: www.relianceambulance.co.uk

The Challenge

A former client approached me with an ambitious new venture: launching a private ambulance company in Surrey. With only one ambulance, a small team of paramedics, and no online presence, the goal was to establish rapid visibility, build trust with healthcare institutions, and generate new contracts in a highly competitive industry.

My Solution

I delivered a complete digital foundation for the business, including:



Custom WordPress website design — clear, professional, fast, and mobile-first.

Comprehensive SEO strategy — both on-page and off-page, with local SEO targeting the Surrey and Southeast England areas.

Competitor intelligence — deep analysis of regional players helped identify SEO gaps and target high-value keywords.

Google Ads PPC campaign — to drive immediate traffic while organic rankings matured.

Structured Data Markup — enhancing listings in search with rich snippets and location data.

The Results

Website launched in December 2021 From 1 ambulance to 14 ambulances within two and a half years Now one of the key private ambulance providers in Surrey and Southeast England Increased visibility has led to regular contracts and partnerships with healthcare providers and institutions

Takeaway

This project demonstrates how a strategic digital launch—paired with SEO, PPC, and competitor-driven insights—can accelerate growth in even the most competitive and regulated industries.



Online Marketing


SEO Consultant
Google Local Business
Google Ads Setup
PPC Campaign Management
Schemata Implementation

Analytics Services


Google Analytics
Competitor Analysis
Website Auditing
Social Media Analytics
Ecommerce Analysis

Other Services


Carbon Friendly Integration
AI Search
Web Design
Search Console Setup
Ecommerce Analysis


I have worked for many clients, across varied industries, including Uk and international companies. A selection are listed below:

UK COMPANIES

Birmingham Stage Company
Tropical Sky
The Graphic Design House
Beckwith Removals
Gerard Maye Legal Ltd.
Cin Cin
Battersea Children's Park Zoo
UK COMPANIES

Kew Electrical
London Print Factory Ltd.
Morton & Waters
Parkers Chartered Accounts
Reliance Ambulance Ltd.
Commercial Gas Boiler Services Ltd.
Smart Parking
INTERNATIONAL COMPANIES

Doxiadis Foundation, Athens
Jani Christou Archive, Athens
Travel Trust
International Energy Agency
Polestar Global
Fastlane Turnstiles
The Mailing People