Are you preparing to migrate your website or about to re-design your website? Don’t risk your search rankings. Call today for no obligation quote.
Are you a large enterprise preparing to overhaul your website or migrate to a new platform? A proper website migration requires careful planning and execution to avoid catastrophic losses in organic search traffic and rankings.
Simply recreating your existing site on a new platform is a recipe for disaster. You need an in-depth audit to identify all potential migration risks and opportunities for improvement. This is your chance to modernise your digital presence, create a superior user experience, and overtake your competition in the search results.
My comprehensive website migration audits provide the scale and depth of analysis required for large, complex sites. I will thoroughly examine your current website’s architecture, content, technical SEO, and more to develop a customized migration plan.
A deep website audit is a thorough review of a website’s performance, usability, search engine optimization, and security. The goal of such an audit is to identify issues that may be affecting the site’s ability to perform well in search engine rankings, provide an optimal user experience, and ensure robust security. Audits can be extensive, examining everything from site structure and content quality to technical settings and mobile optimization.
Below are 50 key items typically reviewed in a deep website audit:
EO and Site Performance:
- Site speed and load times
- Mobile responsiveness
- HTTPS/SSL certificate status
- Core Web Vitals (Largest Contentful Paint, First Input
- Delay, Cumulative Layout Shift)
- XML sitemap presence and accuracy
- Robots.txt file configurations
- 404 error and broken link checks
- Canonical tag usage
- Redirect chains and loops
- Schema markup implementation
- Crawl budget optimization
- URL structure consistency
- Indexation issues (e.g., duplicate content indexed)
- Page depth and internal linking structure
- DNS settings and configurations
- Cache settings (browser and server-side)
On-Page SEO:
- Title tags and meta descriptions
- Header tag (H1, H2, etc.) usage and hierarchy
- Alt text for images
- Content relevance and keyword targeting
- Internal linking structure and anchor text
- Readability and formatting of content
- Image optimization (file sizes, formats, descriptive filenames)
- Structured data usage (for rich snippets)
- Page content uniqueness and keyword density
- User engagement metrics (bounce rate, time on page)
Analytics and Tracking:
- Google Analytics setup and goal tracking
- Google Search Console verification
Content Quality and Engagement:
- Freshness and relevance of content
- Blog or article performance (CTR, engagement)
- Duplicate content across pages
- Thin content analysis
- Content gaps based on competitor analysis
- Multimedia usage (videos, infographics, etc.)
- Social sharing options and integration
Backlink Profile and Off-Page SEO:
- Backlink quality (relevant and authoritative sites)
- Anchor text distribution in backlinks
- Toxic or spammy backlinks
- Nofollow/dofollow link ratio
- Competitor backlink comparison
- Local citations and NAP consistency (for local SEO)
User Experience (UX) and Usability:
- Navigation structure and ease of use
- Button and call-to-action visibility
- Font size and readability on all devices
- Contact form functionality and ease of use
- Search bar presence and functionality
- Accessibility for users with disabilities (e.g., screen readers)
- Breadcrumbs for easy navigation
Security Checks:
- SSL certificate validation
- Secure data collection forms (payment, contact forms)
- HTTPS for all pages
- CMS and plugin updates
- Malware and spam checks
Clients
Birmingham Stage Company • Tropical Sky • The Graphic Design House • Magnetic Zero • Bone Clothing • Beckwith Removals of Sussex •
Gerard Maye Legal Ltd • Doxiadis Foundation, Athens • Kew Electrical • London Print Factory Ltd • Jani Christou Archive, Athens • Saavy and Victor • Morton & Waters • Parkers Chartered Accounts • White Cloud Coffee • Reliance Ambulance Service • Commercial Gas Services Ltd • Cloud Jester Apps • iBrow Studio • Garden Storage Online • Cotswold Garden Spaces • Travel Trust • ITM Monitoring • The Mailing People • Production Music Online (PMOL) • Prestige Laser Services • Henley College • Stratford Arts House …